Our Work
- Enhanced current brand strategy to accommodate new boutique law firm partnerships.
- The strategy included naming, logo development, authoring website content, and choosing images.
- Project management of website development, domain research, and ongoing advisory for branding and communications.
- Created compelling content – eBooks, infographics, blogs – for new product launches supporting clients in the telecommunications and manufacturing industries.
- Project managed 13 new product introduction launches in 2023
- Supported internal communications initiatives around DEI, ESG, and company-wide brand enhancement
- Created global and regional marketing plans for North America, Europe, and Asia Pacific
- Facilitated global SWOT exercise for 2023 and 2024
- Advised FDT Group marketing working groups on content creation, social media, and message development
- Lead all marketing activities – strategic and implementation – for investments and insurance clients.
- Develop compelling website content, author blogs, videos, and podcasts, manage social media channels
- Create the best customer experience possible for all clients.
- Develop processes to keep in contact with existing customers to maintain a strong line of trust and communication.
Other Projects
- Developed email campaigns to educate customers and prospects about Practical Tek capabilities for Epicor ERP software implementation, consulting, and upgrades.
- Created video scripts and storyboard for ODVA’s membership and conformance testing services
- Performed a brand assessment for Ashland Water Group’s Eco-Flo product line
- Develop content in support of CESMII’s Smart Manufacturing Mindset LinkedIn Live series