Super Bowl Ads: Waste of Money or Marketing Magic? w/ Carly Snyder
Carly Snyder joins Derek to discuss the effectiveness of Super Bowl Ads. This year it costs 7 MILLION dollars for a 30-second ad. Why do brands spend so much? Is there a profitable return on that investment? How are brands adapting to new mediums outside of TV advertising? We hope you enjoy the podcast!
Bridging the Skill Gap: Trade Agreements, Automation, and the Future of Education w/ Carly Snyder
In this episode of Dynamic Growth, Derek and Carly Snyder delve deep into the growing skill gap between what employers need and what employees possess. We discuss the impact of trade agreements on the labor market, the role of automation and artificial intelligence in shaping the workforce, and how universities and trade schools are adapting […]
Marketing In A Recession
At first glance, I am willing to bet a lot of companies will cut their marketing budgets. Marketing is often viewed as an expense but let’s be real, marketing is an investment.Another way to think about this is with your investment portfolio for example. During the last six months, you may have felt the urge […]
Social Media Wisdom w/ Malery Sloan
Today’s podcast is hosted by our guests, Carly Snyder and Malery Sloan. These ladies are sharing their insights about marketing and social media plans for businesses – big and small. Whether you are working on building your personal brand, want to better understand these concepts, and/or running your own business, the tips shared in this […]
Evaluating Disney as a Brand w/ Carly Snyder
Dark Social
Where do you get your information? Do you find yourself going to Google/Bing/Yahoo (insert favorite search engine here) first? Second? Not at all? If you’re anything like me, you still use search engines out of habit but can’t help but wonder if the results are all just paid sponsorships and if that product is – […]
Know Your Customer
How well do you know your customers? – Carly Snyder How many are there? Where do they live? What factors are impacting their decisions? Where do they get information? Are they happy with your product(s)? As a business owner these questions should be top of mind. It’s easy to get distracted by your schedule, your prospects, your […]
How to Build a Brand
Put your best foot forward Written by Carly Snyder, CAG Marketing Coming off our last couple of podcasts looking at the consumer staples & communications sectors got me thinking about big brands. iPhone or Samsung? Coke or Pepsi? Netflix or (dare I say) Cable? We all have brand preferences and it’s likely they started long ago and rarely […]