Marketing Capabilities
Strategy Development & Alignment
Established 5-year financial target and identified path to achieve it across all areas of the business. Led training development and execution for 500+ employees.
Storytelling
Transitioned messages from one-time lead generation focused to ongoing demand generation focused. This resulted in new content, training materials, and metrics/budget shift.
Executive Communications
Developed written and verbal messages for internal and external presentations, videos and meetings. Authored the forward on behalf of the company’s CTO in an IoT book.
Analytics Adoption & Use
Created executive and business level scorecards to showcase key metrics. Led processes for determining KPIs for customer service, inside sales, and service engineering teams.
Product Launch Process Improvement
Streamlined existing traditional launch process to align internal resources around the true customer value for each new service launch with specific action plans & metrics to quantify success.
Changing the Conversation
Evolved the mindset of service team from wrench turners to trusted advisors. Significant initiative that included training, messaging, and direct to customer campaigns focused on internal stakeholders, the service technician team and external customers.
Customer Service Training
Certified trainer for hundreds of employees on customer service concepts from a 3rd party platform called Up Your Service. Executed to audiences in-person and virtually over the course of two years.
eCommerce Channel
Transformed service parts business by expanding the channel to market through an extensive online presence. Led to increased productivity, resource allocation to new initiatives and increased sales.
Integration of Acquisitions
Consolidated branding and operational processes through the development of new marketing content, process alignment and training, and direct-to-customer campaigns.
Equipment Lifecycle
Customer consultation, assessment, and recommendations which stemmed from direct consultation with customers. Assessment of their current equipment situation resulted in a custom roadmap to ensure minimal disruptions to their operations as assets age.
IIoT (Industrial Internet of Things)
Messaging thought leadership and training for internal and external audiences. Hosted executive-level customers at global IoT World Forum events to accelerate the value of IIoT within their businesses.
IT/OT Convergence
Demand generation plans, training materials, and marketing campaigns around the technical, cultural, and behavioral impacts of IT and OT teams working together. Marketed product developments, industry standards, and network/software architectures and best practices in partnership with industry leaders.
